Breaking barriers: Empowering women in both project management and freelancing
Seven years ago, Viviana began her journey as a consultant in digital strategy and communications, working with small businesses and migrant entrepreneurs. This career choice stemmed from the constant conflict between her professional and personal life. It seemed that being a mother, migrant, and woman overshadowed all her experience, knowledge, and academic achievements.
This challenge led to another: how to manage projects without the resources to hire experts to execute her strategies. In response, she started assembling teams of expert women in marketing, communications, and design, creating freelance teams to bring her projects to life. Today, she is developing a technological platform that merges project management with freelance outsourcing.
In this webinar, Viviana will share her journey, including insights from conversations with over 100 women in project management and freelancing. We’ll explore the inequities and injustices women face in the professional world. However, instead of just acknowledging these challenges, we must change the narrative and take action. While it's said that achieving full gender equality will take 286 years, it won't happen unless we start working together and forging new paths.
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Event takeaways
- Identify Common Challenges: Understand the unique challenges women face in project management and freelancing and explore practical solutions to overcome these barriers
- Develop Collaborative Strategies: Learn how to create and leverage networks of women professionals to build effective freelance teams and enhance project execution
- Implement Actionable Steps for Gender Equity: Let’s change the narrative. Gain insights into actionable steps and strategies to advocate for and achieve greater gender equity in the professional world
Who is this event for?
- Professionals and Organisational representatives
Price
- Members: Complimentary
- Non-members: $30 (including GST)
Speaker
Hola! Viviana Castrillón, originally from Colombia has been deeply involved in the realms of marketing and business development. Armed with a bachelor’s degree in business and a specialisation in Marketing Management. She has dedicated to advancing in these fields for over 15 years.
After arriving in Australia over a decade ago, she not only pursued her professional ambitions but also experienced the joys of motherhood, raising two wonderful boys.
Driven by a fervent desire to empower professionals and foster diversity in entrepreneurship, she has founded Digital SB PTY Ltd, working under two impactful brands: Teamed and Vica Marketing.
• Teamed is a startup transforming project management by integrating workflows, pipelines, and freelance outsourcing, all in one platform. Since 2020, Teamed has driven over 16 projects, bringing together diverse talents, including over 35 women—many of whom are migrants or mothers re-entering the workforce.
• Vica Marketing empowers small businesses and migrant entrepreneurs with strategic digital solutions. Specializing in digital strategy and business development, we guide clients through the complexities of digital marketing, helping them carve out their niche in the market.
She believes in creating opportunities and breaking down barriers for women professionals. Through her work, she aims to inspire and pave the way for a brighter, more inclusive future in the professional world.